Capitalizing on Errors: Making the Most of Your 404 Page

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While the 404 page signifies error, it doesn’t have to kill the mood. The design of a 404 page is an important piece of the user experience puzzle, but often overlooked in the creation process. To avoid the frustration of a user hitting this roadblock, there are a few key things you can do to promote an engaging and branded experience:

  • Identify the issue
  • Speak clearly
  • Include popular links or a search bar for a way out
  • Make contact information visible
  • Make it fun!

Here are 10 entertaining 404 pages worth breaking a url for:

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1. Barkbox sticks to their dog-centric brand with a little K9 humor.


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2. IMDB holds true to movie references by quoting popular error-filled moments in film.


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4. Seamless uses utensil-based profanity. And cats with bling. Because, why not?


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5. Lego leads you to a miniature-sized dose of mayhem.


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6. The Onion doesn’t budge from satire when they hit you with their 404.


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7. Hootsuite goes old-school with a nod to the days of faces on milk cartons.


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8. Mint continues to serve you as they scour couch cushions for the correct link.


Screen Shot 2014-06-16 at 4.04.48 PM9. The Verge maintains its informative list format with a humorous twist.

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