The Business Model Canvas’s chief virtue is its transparency, and that transparency helps create focus. That said, to create a meaningful and worthwhile take on the Canvas, you want some depth. Here we’ll walk through 3 steps that will help you dig deep into what your business is about and how to frame that using the Canvas.
What is the Canvas
The Business Model Canvas is a tool for articulating and innovating business models. It has the nine blocks shown below. You can probably sit down right now and fill out a version of it for your business.
If you’re prefer something printable, here’s a PDF.