Nelson Igunma, Author at General Assembly Blog

About Nelson Igunma

Nelson Igunma interviews alumni from around the world as a Success Stories writer for General Assembly.

How Raaka Chocolate Uses Storytelling to Shape Their Marketing Strategy

By

Raaka Chocolate Storytelling

William Mullan graduated from Digital Marketing at General Assembly New York’s campus in 2015. Since joining Raaka Chocolate, he’s developed the company’s marketing efforts and advanced from an intern into the Director of Marketing. Now, William blends his passion for chocolate with marketing skills and techniques to share Raaka’s unique brand story in a way that is honest and engaging. Continue reading