linkedin Tag Archives - General Assembly Blog

How To Make Your LinkedIn Profile More Recruiter-Friendly

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Getting-The-Most-Out-Of-LinkedIN

By this point, you probably have a LinkedIn profile and are familiar with how to use the site. You’ve filled out the profile requirements and made sure your LinkedIn presence is professional and polished (and if you’re super on top of it, you might have added a cover photo!), but can you say your profile is recruiter-friendly?

It’s a great idea to invest some time in optimizing your LinkedIn profile specifically for recruiters, because many companies use a tool called LinkedIn Recruiter to search for candidates via keywords, location, industry and a number of other parameters. I know this because I was a recruiter  for a number of years, and LinkedIn Recruiter and I were BFFs. Plus, with 250+ million users, you can see why recruiters use this tool A LOT.

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Learn From the Best: Most Inspiring CEOs To Follow on LinkedIn

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Richard Branson

Image via Wikimedia Commons

It’s Official: LinkedIn has emerged to claim its place as the better-dressed, networking-savvy big brother of all social media platforms. Although you may already appreciate the site for its infinite utility during a job search, there’s even more to be gleaned by following the influential and thought-provoking CEOs who come there to share their wisdom.

Although fewer than 1/3 of Top 500 CEOs use social media, according to Forbes, those that do are overwhelmingly active on LinkedIn. Even more telling, the site is actually more popular with CEOs than it is with the general public.

Here are a few picks to enlighten, inform, and entertain.  Continue reading

7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand

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Getting-The-Most-Out-Of-LinkedIN

With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

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