When you use a product such as an app or a website, you judge that experience by logic and emotion—how it made you feel.
The functionality and the aesthetics have the potential to make you frustrated or happy. It’s not enough for a product to look good—it must also solve a problem or provide a user with actual value.
User experience design, or “UX design,” is a method of thinking and a design technique for building products and solutions. When designing a product’s functions and interface, UX design considers the end user’s needs, goals, frustrations, and motivations.
Why learn UX design?
- LinkedIn named UX Design one of the top 5 hard skills companies need in 2020
- Design-centered companies are more profitable. A study by the Demand Management Institute found that design-centered companies like Apple, Intuit, and Disney outperform the S&P 500 Index by 211%
- Glassdoor named UX Design in its Top 50 Best Jobs in 2022, ranked #11 in the UK and #24 in the US
Current UX designers, or anyone looking to break into a UX design career, need the knowledge and fundamental skills to design a great product.
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Every day, more CEOs and business leaders are realizing the importance of a product’s design and user experience.