Why UX Designers and Developers Should Become BFFs



Although UX designers and developers may bring different skill sets to the table, at the end of the day, we are all trying to create the best experience for the user— and it’s when we put our creative minds together that we can achieve the most remarkable outcomes.

While at some companies the role of designer and developer are one in the same, at many others, the two roles must work both simultaneous and congruently.

The relationship between designer and developer can thrive if you remember to focus on the following:

  • Communication
  • Agile processes
  • Learn (some) code
  • Proximity
  • Empathy

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From Corporate to Creative: How One UX Specialist Designed Her Future


Two years after completing her transition from Big 4 accountant to UX designer, GA alumni Anindita Saha is fully immersed in the wide world of UX and the Hong Kong tech and startup community.

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Instructor Spotlight: Life-long Coder Teaches WDI In Chicago


James Traver, WDI Instructor for General Assembly in ChicagoJames Traver is a WDI instructor in Chicago. Having learned programming on his own from a very young age, James enjoying helping his students avoid the pitfalls that he endured as a new developer.
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Three Marketing Analytics Tools You Should Already Be Using



The world of digital marketing is all about the numbers. We conduct experiments and measure them against our goals using the metrics and analytics tools that enable us to learn and get better at our craft.

There are many tools out there, some free and some paid, but the easiest tools to access, use, and learn from are completely free. These are marketing analytics tools that you should be using today. Continue reading

Bringing Innovation Home: How One Student is Supporting Local Business in Flint, MI


Adrian won the GA World Tour back in 2013, getting an exclusive deep dive into GA and the startup world. She has since enrolled in our online Web Design Circuit to learn front-end web development and design skills. Now, she’s putting her skills to work as a Senior Consultant for the Flint Area Reinvestment Office, supporting local entrepreneurs and building a startup culture in the blossoming Michigan city.

Follow Adrian on Twitter: @sunnyokina

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How to Measure Social Media ROI


Social Media ROI

Using social media to market your business is something every business should do; however, despite what some may think, social media is not free. There’s at least a minimum investment that you have to make, even if it’s just your time, existing knowledge, and ability. When there’s an investment in the business, it becomes necessary to measure the return you’re getting on that investment, your ROI.

But how do you measure the ROI of social media? Well, the math is the same as any other ROI calculation:


The math, the calculation, is easy. Defining “return” and “investment” are the hard parts. Here are 7 variables to consider when measuring, proving, and defending the ROI on your social media investment. Continue reading

Celebrating All Things Made In Seattle



As a way of giving back to Seattle for welcoming General Assembly one year ago, we created a week to highlight great local products being developed in the city — from tech and design to music, food, and beer. From Monday, June 1- Friday, June 5 we want to bring people from all backgrounds together and foster collaboration through education. We want you to learn a bit more about some of the great work others are doing across a variety of disciplines all over Seattle. Follow the conversation with our hashtag #MadeinSEA.

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How Teaching Reignited My Passion For Programming


teaching at General Assembly

During the winter of 2014, I started questioning myself about my long term goals. I had been developing for some time, and I love coding very much. It actually involves a lot of thinking prior to taking any action. Plus, coding requires a combination of Cartesian mind with good instinct; two qualities you’d rarely put together. The closest analogy to this would be a chess game: there is no way you can predict every outcome, and you still have to make a move given time and resource constraints.

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Creators Unconference: The Schedule Has Landed



Calling all marketers, growth hackers, storytellers, and media buffs: GA is pleased to announce the inaugural Creators Unconference, taking place at the Hudson New York hotel from Friday, 29 May– Sunday, 31 May. Rub elbows with some of the top influencers in the digital world during this weekend-long celebration of both digital and physical creative endeavors. Find the official lineup below: Continue reading

Why Data Skills Are Great for Non-Math Backgrounds



Never in my life would I have considered myself a data storyteller. While I had always been good at math—taking multiple levels of calculus throughout my years of high school, college, and grad schools—numbers didn’t really interested me. I was more interested in disciplines like sociology and government that I felt were ‘solving real problems.’ Eventually, I majored in English because I enjoyed the challenge of interpreting and communicating complex ideas. Plus, someone once told me that ‘girls can’t be good at math.’  Continue reading