Impact Marketing: Tactics to Create And Grow Your Impact

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Impact Marketing is the use of marketing tactics to create and grow your organization’s visibility, credibility, and influence. Here are a few tactical ways for small business owners to create and grow their impact.

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How To Automatically Promote Your Blog Via Email

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There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads – or at least checks – their email at least several times each day.

There are three very simple methods of sharing each blog post you create via email, and you don’t ever have to worry about spamming anyone because all three methods are opt-in. The tools to share your blog posts via email are WordPress, Feedburner, and Mailchimp, all probably already familiar names.

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#LifeAtGA February Roundup

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Every month, we’re tagged in dozens of awesome/innovative/silly/well-shot photos on Instagram. Each one shows a different aspect of the amazing people, courses, and events we host here at GA. Here’s a roundup of our favorites.

Want to be featured next month? Tag your photos #LifeAtGA to submit.

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@nic_nyc_

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New Startup Makes The Most Comfortable Dress Sock You’ll Ever Wear

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From social media strategist to co-founder, Anthony has experienced a journey most people only dream about. Since completing our Product Management course in New York City, he’s been working on his own business venture. His blossoming startup, Hand & Terry, provides affordable, high-quality socks made from only the best raw materials. 

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In Defense of Product Documentation

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A decade ago when I started my career in product management, most tech shops gave this role an ambiguous label like consultant or analyst. At the time, besides being a source of an existential crisis my job description had two other problems: I couldn’t explain it to my mother, and it involved authoring specifications – the kind that made its author and readers want to die!

Now, most tech teams either include a product manager or are wondering if they need to. And while my mom still doesn’t get what I do, she is generally pleased that my title says “manager” of something. Also the artifacts that product managers need to produce have evolved to match the personality of the creative people who are typically attracted to this profession. (More on this in a forthcoming post.)

Still, on many days, I have to sit at my desk for hours.

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The Benefits Of Pursuing A Side Project

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It’s hard to find someone whose life consists solely of their 9-to-5. Most people have a wide range of interests beyond their day jobs. And thanks to social media and the Internet, it’s easy find ways to dabble in something new. You might even discover a passion that turns into a full-time career. Regardless of the type of interest you decide to pursue, having a side project outside of work has a number of social, professional, and personal benefits—here are a few:
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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

  • Setting up a Google Analytics account
  • Connecting Blogger to Google Analytics
  • Connecting WordPress to Google Analytics

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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New Product Makes Brushing Your Teeth Fun

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With a background in investments and early startup advisory, Paul got to work on his own idea. Playbrush makes brushing your teeth fun by gamifying the experience. As the company continues to find fans in parents, the team is preparing to launch a Kickstarter campaign this April.

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How To Connect Your Blogger Account to Google Analytics

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This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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