The 3 Ingredients for Outstanding SEO



Since Google took over ownership of the search functionality on the internet, the term “SEO” (search engine optimization) has been top of mind for any serious website owner. If you cannot be found easily when someone searches for your product or service on Google, you have a far smaller chance of success in internet sales and marketing.

And, while it’s very true that there are some seriously technical aspects to achieving proper and excellent SEO, there is a simpler recipe for achieving the crown jewel of being above the fold on the first page of the Google SERP (search engine results page). That recipe has three ingredients. Continue reading

How To Transform Big Data into Awesome Products


data scientist and web designer working together

From my past experiences at both large tech companies and small startups, there is a tendency to assign data projects to rockstar developers and let them run with it. The results are often interesting from a data science standpoint, but nonfunctional from a product standpoint.

The problem with this approach is twofold. First, how the developers approach the data and how the data integrates into the product are fundamentally different. Second, datasets in the real world are messy—inaccurate, imprecise, and unstructured—and this can render them unusable in their initial format.

Instead, at VeryApt, every data project is allocated developer hours, analyst hours, and budget for external resources (such as tools and supporting datasets). With these constraints established, our analysts and developers work together to create clear goals for the product and its associated site integration. This allows the team to narrowly focus their efforts and determine if the data available can produce useable results. Continue reading

Should You Learn How To Code?


should I learn to code?

With more than 100,000 available positions for web and mobile developers in the U.S. in the past year alone, asking “should I learn how to code?” is a common question among today’s job seekers.

Whether you’re looking to level up in your current role, or change careers altogether, coding can be a powerful tool in helping you land your dream job or build products that you never thought possible.

Learning to code takes time and dedication—here are four questions to ask yourself to see if you’re ready to get started.  Continue reading

How to Say “No” to Your CEO’s Random Product Ideas


how to say no to your boss's idea

Here is how it happens. You see the CEO in the hallway and he stops you. He then says, “I was thinking about this the other day—I have a great new idea for a feature.” You nod politely and walk back to your desk—feeling sick to your stomach along the way.
Continue reading

How One Entrepreneur Is Investing in The Next Generation of Superheroes


Paige Edmiston

Growing up, Paige Edmiston was surrounded by an innovative and dedicated family who helped her appreciate the importance of creativity and entrepreneurship. As an adult, she has found her passion in helping young people achieve their dreams.With help from GA’s Digital Marketing course, Paige has found a community of like-minded entrepreneurs who have helped her support and grow her startup, The Sidekick Collective, which seeks to identify and invest in the superheroes of tomorrow. Continue reading

Top 10 Blogs For User Experience Designers


best ux design blogs

User experience is an industry that is constantly evolving. Whether you’re a new practitioner or a seasoned veteran it’s important stay up-to-date on the latest conversations and ideas happening in the industry. So how do you stay updated and relevant? Here’s a clue: you’re doing it right now. Reading blogs is a quick and easy way to remain current. Below you’ll find some of my all-time favorite user experience design blogs; including established industry leaders as well as niche blogs discussing innovative topics.

With no further ado and in no particular order, find our top 10 user experience design blogs:  Continue reading

4 Overlooked Places to Find Valuable User Insights


The ‘lean’ movement espouses shorter iteration cycles for generating user insight. And while running experiments by rapid prototyping is, of course, instrumental, your product team shouldn’t be the only source of actionable customer feedback.

Getting out of the office is great—but sometimes the only trip you need to make is down the hall. There’s a number of often overlooked channels for user insight that can be tapped into from within your office. Continue reading

How Hybrid Jobs are Driving New York’s Tech Economy



Over the past few months, we’ve been working with Burning Glass Technologies to study today’s most in-demand jobs, the skills required to land them, and the places in which these opportunities are most available. Our new report, “Blurring Lines: How Business and Technology Skills Are Merging to Create High Opportunity Hybrid Jobs,” concludes that many of these roles—in fields like web development, data science, and digital marketing—demand both technical and business acumen.

Marketers are analyzing more complicated data sets, developers are building websites and apps that are functional and drive the bottom line—business and technology do not function in a vacuum, and skilled professionals are expected to develop both sets of skills.

These hybrid jobs are among the fastest growing and best careers in today’s job market—more than 250,000 positions were open in the last year alone, and the average starting salary is upwards of $100,000. Continue reading

Stay on Top of What’s Happening at Hub



When it comes to career development in tech, business, and design, there’s no better way to learn and grow than by becoming involved in the community— which is why we created Hub. Hub launched in NYC this January and in LA this May and it’s been such an incredible experience to see thousands of folks discovering new events to attend and furthering their learning. Continue reading

This Week’s Digital Marketing Headlines


This week marks the one-year anniversary of our Essentials of Digital Marketing Headlines marketing news series. The videos, published every other week, provide our corporate students with an update on the most recent, significant news in the world of digital marketing.

The episodes have come a long way and, this week, we’ve made some recent changes to the videos to increase interactivity and engagement with our students. Continue reading