Transformational Leadership in the Digital Age

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Leadership

Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.

From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.

There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:

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Best of Hub: Top 3 Events in NYC April 27-May 3

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What events are you going to next week?  Here are the three most popular events in the next seven days according to the Hub community. Get your tickets now, these events are going to sell out quick!

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How to Interview Users Like a Pro

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Conducting-User-Interview-Research

Have you ever had a conversation with someone where you ask them a question and they answer you? Perfect! Then with some tips and practice you’ll be an expert at interviewing your users in no time!

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Growth Hacking: What It Is and What It’s Not

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In case you’ve not yet heard the term, “growth hacking” is a term that’s been bandied about for several years now. On the one hand, those who get it and embrace it seem to just do it. To these experienced marketers, growth hacking is just using the technologies at their disposal to grow a product or business. But, unfortunately, the term “growth hacking” has also been misused by marketers who haven’t changed the way they’re doing things, but rather have simply added “growth hacker” to their LinkedIn profile in an effort to get new business.

So what exactly is growth hacking, and what is not growth hacking? Let’s take a look at some industry sources.

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New Website Helps Millenials Take Control of Their Finances

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Danielle left a cushy job as an Investment Specialist to teach others how to become more financially stable. With a little help from her Front End Web Development instructors, she launched Invibed, a website that teaches Millenials how to save money and be more fiscally responsible through shared money-saving tips. 

Get updated on Twitter: @danipascarella + @Invibed

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Best of Hub: Top 3 Events in NYC April 19-25

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What events are you going to next week?  Here are the three most popular events in the next seven days according to the Hub community. Get your tickets now, these events are going to sell out quick!

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Entrepreneurs Find Advice and Inspiration From The Startup Magazine

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Startups are complex, and the road to closing on a round can be difficult. No one knows that better than Product Management graduate Yoav Farbey. The Startup Magazine started as his personal website to catalog the lessons learned, trials, and successes of Yoav’s journey as a first-time entrepreneur. It quickly gained traction as a resource for other entrepreneurs going through similar challenges.

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General Assembly Licensed by the State of California

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Student working at our new campus in San Francisco

Student working at our new campus in San Francisco

In early 2014, there was some press coverage and debate when coding “bootcamps” and other tech skills training programs in the Bay Area came under examination by the State of California’s regulatory agency for postsecondary education. At that point, GA had already commenced its efforts to comply with the California Bureau of Private Postsecondary Education (BPPE) requirements, and we saw it as a positive step for consumer protection and quality in our fledgling industry. Since then, we have been working diligently with state officials, and today we are proud to announce that General Assembly is officially the first (and only) school of its kind to be licensed by the State of California.

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Announcing leap, GA’s New Open Source SOA Tool

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Over the past few years, the Engineering team has really embraced service oriented architecture (SOA) while building out our digital products at General Assembly. We’ve gotten a lot of benefits from this approach, but it hasn’t been completely seamless.

When a developer, designer, or product manager wants to bring up a project locally, we want that process to happen in minutes. Instead, it’s easy to get bogged down in the minutiae of a project before you can even see the big picture.

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