Combat Vet Turned Coder Helps Veterans Transition Into Tech Careers



Meet Jerome Hardaway, an Opportunity Fund recipient and Veteran who worked in marketing and design before enrolling in GA’s Web Design Immersive course in New York City. Now, Jerome is using his web development skills to build his own startup, FRAGO, which helps Veterans transition more smoothly into civilian life.

Learn more about Frago @fragomem and keep up with Jerome @JeromeHardaway. Continue reading

From Finance to Full Stack: How Learning Code Revamped Will’s Career


Will took a chance on General Assembly when he enrolled in our Web Development Immersive to learn fullstack coding skills. He is now exploring brand new job opportunities where he can ABL: Always Be Learning. He has shared his journey with us to inspire others. Enjoy!

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6 Best Practices for Social Media Marketing Newbies




You’re just starting out actually marketing a business or non-profit organization using various social media channels and tools. You’re not a social media marketing expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries around your social media posts and content sharing.

In addition to maintaining your brand standards and representing your brand with excellence, here are six best practices that span all of the top five social networks (Facebook, Twitter, LinkedIn, and Google+, Instagram) and most other social media channels. In other words, if you start off using these best practices, your chances of early success will increase greatly. Continue reading

Top Creative Marketing Campaigns Making Waves This Summer


From Disney to KFC—see which brands are taking a bite out of this summer with big campaigns, product launches, and more in this installment of Digital Marketing Headlines.

Watch the video, then tell us what you think by tweeting @GA. Continue reading

What is agile?



Our students are encountering buzzwords all the time. One term that we are asked about most often is “agile.” What does agile mean? And how can you leverage it to help your team and your business? Continue reading

Your Ulitmate Checklist for Planning a Successful Hackathon


DeathtoStock_Wired6Companies across the globe have added hackathons to their roster of annual events to strengthen their corporate community and foster innovation in an engaging and cost-effective way. For employees, participation not only affords them unlimited snacks and beverages throughout the event, but it also bridges the gap between departments, sparks creativity and allows them to work on projects outside of their daily workflow.

Tech companies have begun hosting annual global hackathons and have reaped the benefits of the innovations created—Facebook’s chat feature and OneTravel’s latest groundbreaking mobile feature, Opal, to name a few.

If your company has been toying with the idea of an internal team hackathon, but has no clue where to start, begin with this list of the top five hackathon planning items that every organizer should have on their to-do list. Continue reading

Learn About the Data Analysis Circuit


The Data Analysis Circuit is a 10-week online course where students learn how to conduct an end-to-end analysis of a dataset by using SQL, Excel, and data visualization.

In the above Info Session, Seiya and Ilya from General Assembly talk about our newest course, Data Analysis Circuit. They’ll cover the benefits of this 10-week mentor-driven online course, what the course covers and who the course was designed for.

Secure your spot in the first instance of Data Analysis Circuit by enrolling now, or visit us at for more information.

The Seven Things You Must Do to Win at SEO


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Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants to win at being on the first page of the Google search engine results page (SERP).

Well, when you’re done reading this post, you won’t be quite as frightened at the mention of “SEO” as you used to be, and you might even have the confidence to say, “I can do this!” because you actually can. Here are the seven things you have to do to win at SEO and get your website to the first page of the Google search engine results page. Continue reading

The Winklevoss Twins Speak at GA on Bitcoin, The Future of Currency, and Gemini


Big men on GA's campus

The Winklevoss Twins speaking at GA.

General Assembly recently welcomed Cameron and Tyler Winklevoss to our headquarters in NYC for an enlightening interview about bitcoin, the virtual currency that’s been associated with the Dark Web.

Cameron and Tyler attended in their capacity as President and CEO, respectively, of Gemini, a new bitcoin exchange (the NASDAQ of bitcoin, they call it) that they have been developing. They were interviewed by Nathaniel Popper, a New York Times business reporter and author of the recently released book “Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money.”

The Winklevosses had no shortage of stories about their past but reminded the audience that, for bitcoin, “it’s still the early days…It’s so young and there’s so much to do.”

Watch the full video to experience the future of money for yourself. Continue reading

Mentors Matter When Learning Online—The Circuits Difference at GA


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The online education space is growing fast. But how do you deliver a high-quality, engaging experience online? As we have built our Web Design Circuit, and as we prepare to launch our second online course, Data Analysis, we believe the answer is simple: a dedicated mentor to hold you accountable through every stage of your learning.

When we put together our first Web Design Circuit in July 2014, we made a conscious choice to build in the sense of community and personalization that an instructor provides. This experience is a key part of General Assembly’s classroom programs. Continue reading