How To Automatically Promote Your Blog Via Email

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There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads – or at least checks – their email at least several times each day.

There are three very simple methods of sharing each blog post you create via email, and you don’t ever have to worry about spamming anyone because all three methods are opt-in. The tools to share your blog posts via email are WordPress, Feedburner, and Mailchimp, all probably already familiar names.

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#LifeAtGA February Roundup

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Every month, we’re tagged in dozens of awesome/innovative/silly/well-shot photos on Instagram. Each one shows a different aspect of the amazing people, courses, and events we host here at GA. Here’s a roundup of our favorites.

Want to be featured next month? Tag your photos #LifeAtGA to submit.

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@nic_nyc_

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In Defense of Product Documentation

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A decade ago when I started my career in product management, most tech shops gave this role an ambiguous label like consultant or analyst. At the time, besides being a source of an existential crisis my job description had two other problems: I couldn’t explain it to my mother, and it involved authoring specifications – the kind that made its author and readers want to die!

Now, most tech teams either include a product manager or are wondering if they need to. And while my mom still doesn’t get what I do, she is generally pleased that my title says “manager” of something. Also the artifacts that product managers need to produce have evolved to match the personality of the creative people who are typically attracted to this profession. (More on this in a forthcoming post.)

Still, on many days, I have to sit at my desk for hours.

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The Benefits Of Pursuing A Side Project

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It’s hard to find someone whose life consists solely of their 9-to-5. Most people have a wide range of interests beyond their day jobs. And thanks to social media and the Internet, it’s easy find ways to dabble in something new. You might even discover a passion that turns into a full-time career. Regardless of the type of interest you decide to pursue, having a side project outside of work has a number of social, professional, and personal benefits—here are a few:
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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

  • Setting up a Google Analytics account
  • Connecting Blogger to Google Analytics
  • Connecting WordPress to Google Analytics

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your Blogger Account to Google Analytics

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This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How to setup a Google Analytics Account

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We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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4 Must-Have Attributes of Amazing Product Managers

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On a January day fresh out of grad school, I was transitioning into the world of work. I had accepted a role overseeing a B2B video web series run by a small consultancy. I was this project’s first full-time hire, which involved everything from growing subscribers and HTML editing to scripting interviews and analytics management. When it came time to figure out a title for my new role, I suggested that I be a digital strategist.

The boss considered my idea for a moment. “How about ‘Product Manager’?” he concluded. “Because AppBeat is the product.”

Without a clue what product management was, I had suddenly become one. My story is not uncommon; product management is often a career that people fall into, without formal training or education.

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Brand Aesthetics for Small Business Owners

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Your brand is your number one selling tool. You can attract customers or drive away customers based on your brand’s aesthetics—the look, the feel, the memorability factor.

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