How to Connect your Tumblr to Google Analytics

By

How-To-Be-A-Creator-On-Tumblr

This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

  • Setting up a Google Analytics account
  • Connecting Blogger to Google Analytics
  • Connecting WordPress to Google Analytics

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Continue reading

How To Connect Your WordPress Blog To Google Analytics

By

Fundamentals-for-CSS-in-Wordpress

This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Continue reading

How To Connect Your Blogger Account to Google Analytics

By

Data-Driven-UX-Design-SF

This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Continue reading

How to setup a Google Analytics Account

By

Google-Analytics

We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Continue reading

4 Must-Have Attributes of Amazing Product Managers

By

Starting-And-Managing-A-Successful-Product-Management-Career

On a January day fresh out of grad school, I was transitioning into the world of work. I had accepted a role overseeing a B2B video web series run by a small consultancy. I was this project’s first full-time hire, which involved everything from growing subscribers and HTML editing to scripting interviews and analytics management. When it came time to figure out a title for my new role, I suggested that I be a digital strategist.

The boss considered my idea for a moment. “How about ‘Product Manager’?” he concluded. “Because AppBeat is the product.”

Without a clue what product management was, I had suddenly become one. My story is not uncommon; product management is often a career that people fall into, without formal training or education.

Continue reading

Brand Aesthetics for Small Business Owners

By

What-is-a-brand

Your brand is your number one selling tool. You can attract customers or drive away customers based on your brand’s aesthetics—the look, the feel, the memorability factor.

Continue reading

So, You Want to be A LinkedIn Influencer?

By

Getting-The-Most-Out-Of-LinkedIN

The path to becoming a LinkedIn Influencer has been shrouded in mystery. But, a new publishing feature now allows for more people to share their expertise with connections and industry relations.

Continue reading

Beyond the VC: 4 Places for Your Startup to Find Funding

By

VC-landscape

As a startup founder, one of the most popular questions you’ll get is “Who are your investors?” The industry operates under the assumption that most startups are working with venture capitalists and angel investors, and for good reason. VCs and angels not only provide the capital to get your company off the ground, but the advice they can give and introductions they can make are often as valuable, if not more, than the money.

But, for young companies just taking off, getting through the doors of VCs and angels can be tough. Not to mention, no founder is ever keen on the idea of giving away a part of their company.

When you’re struggling to find VC funding, or want to maintain complete ownership, people will often recommend you try crowdfunding or reach out to friends or family. However, it’s never fun to ask you closest contacts for a handout, and successfully crowdfunding your business can be just as difficult as finding investors. So, if you’re a new startup and you need funding for your business, here are 4 places you can find funding outside of the traditional recommendations.

Continue reading

What Is Brand Storytelling And Why Is It Important?

By

Storytelling_Skills_Wow_Your_Crowd

When it comes to selling a product or service, brand storytelling is an effective marketing tactic used to grasp and maintain the attention of your target audience. An estimated 2.5 billion pieces of content are shared each day, making compelling storytelling a must in order to standout. I recently taught a General Assembly brand storytelling workshop and have a few takeaways worth sharing:

Continue reading

Zero to One: A Discussion with Peter Thiel at General Assembly

By

 

Peter Thiel

General Assembly recently had the honor of hosting tech billionaire Peter Thiel at our headquarters in New York City for a discussion on his new book, Zero to One: Notes on Startups, or How to Build the Future. Thiel addressed a live audience of our corporate partners, in addition to thousands of people around the world via live stream.

Continue reading