We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our thinking about the business we’re growing. Rethinking our product was both cathartic and grueling. Here are the hardest things we had to do to make it happen.
Earlier this year, Cunniff realized she needed a change from running the dance company she founded. Unsure of where to start, but knowing she wanted to learn more about the tech world, she enrolled in GA’s HTML, CSS & Web Design Circuit, an online course designed to teach proficiency in HTML, CSS and Visual Design. After graduating she took the User Experience Design Immersive program in Seattle. She now works as a full-time consultant with The Creative Group—currently on contract at Amazon.
A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five of them failed. In that time, I’ve learned from experience what it takes to be a startup founder.
Mia Pokriefka enrolled in User Experience Design in January 2014 at General Assembly’s Los Angeles campus. Before long, she was able to combine her passion for serving and empowering people with her newly-learned UX skills into a site called Elm. Together with her best friend, Elissa, and a former classmate, Amanda, Mia is building her own company. Elm teaches everyone the skills you need for life based on other people’s shared experiences. Continue reading
More and more engineering-focused companies are trying to become design-centric. But wanting a design culture isn’t the same as creating one. It isn’t as simple as saying, “Just use design thinking.”
Companies of all sizes are realizing that software is fundamental to business and design-thinking is the tool that leads to better software. In a time when design strategy and user experience are one in the same, companies are working to become more design-centric.
The move towards design-centric cultures is not always an easy or a straight path. While there is definitely risk involved in making a priority shift, design is emerging at the forefront of many business models.
Marcin Treder, CEO of user experience design platform UXPin, knows a thing or two about creating a design culture. In conjunction with our live stream at General Assembly, Treder took some time to answer our pressing questions about building design-centric cultures.
As a content marketer by trade, two of my core business goals are without a doubt, increasing the size of my email list and driving more revenue into my business.
Building an audience from scratch can be a serious challenge, and it helps if you understand exactly where your ideal customers are spending their time online. That way, you can target other sites that you should be publishing content on, and over time—make their audience your audience. If you’re creating valuable content, you’ll be in a great position to add value to these other websites by offering to guest post. It’s a win-win for both the publisher and your business.
Interviewing for a software engineering position isn’t like interviewing for most other jobs. Companies usually ask you to write code at a whiteboard, on the spot, while your interviewer watches. It’s hard. Even excellent engineers often struggle to perform.
But you can learn how to beat the coding interview. How? Well, you could spend hours and hours practicing, making lots of mistakes, and slowly learning strategies for fixing those mistakes . . . or someone could just tell you the mistakes you’re going to make and how to fix them.
Let’s do that. Here are the four most common coding interview mistakes, and how to fix them.
When Nick Katz started Digital Marketing at the General Assembly London campus, he immediately became immersed in the network of GA students that would go on to become his coworkers. After completing the course, Katz teamed up with fellow graduates to create an app, called Splittable, that aims to help anyone who lives with housemates and has shared expenses.
Splittable launched in the summer of 2015 and the team has now closed their first, seed investment round from some of London’s leading tech VCs and angels, including Seedcamp, Playfair Capital, and Lord David Young. They are also backed by the Mayor of London’s Co-Investment Fund.
We recently announced the launch of our Android Development Immersive course in partnership with Google Developers at the Big Android BBQ conference down in Hurst, Texas. The excitement and dedication of the Android community is nothing short of inspiring, and we were thrilled to speak to developers, founders, and creators from across the world who are using Android to bulid something extraordinary.
Check out video above to see behind-the-scenes footage and see exclusive interviews with some of the biggest names in the Android community.