Opportunity Fund Fellow Mentors Teens in Tech

By

allstarcode

Jarret Sims, back row, third from the left.

As a recipient of General Assembly’s Opportunity Fund Fellowship, it is a privilege to fulfill my responsibility to give back by volunteering 100+ hours of my time to the tech community. Working in partnership with All Star Code, a non-profit initiative that prepares qualified young men of color for full-time employment in the tech industry, I look forward to assisting in their efforts to provide mentorship, industry exposure, and intensive training in computer science.

Continue reading

Don’t Sell a Product, Tell Your Story

By

Storytelling-for-Entrepreneurs

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following:

I’m interested in starting a company in [Industry] that does [Laundry list of features], so where do I start?

They usually want introductions to investors and developers – rarely are they seeking advice. So I respond with a question in turn, something I know they can relate to.

Continue reading

How to Get Paid What You’re Worth

By

money image

As a freelancer, your goal isn’t just to make ends meet — it’s to get paid what you’re worth.

This quick guide will help get you started, but you’ll have to revisit this topic throughout your career. Remember, what you charge will largely depend on your industry, your level of experience, and your area — and may also vary client-to-client.

Some of these tips come from the founder of Freelancers Union, Sara Horowitz. If you want to learn more about pricing, check out her book, The Freelancers Bible.

Continue reading

From Engineering to Developing: Hacking A Way to a New Career

By

Andrea Cremese, BEWD Graduate

Working as an engineer on major New York City projects, Andrea wanted to shift careers. He loved the problem solving and design of engineering and construction, but wanted a different challenge. Andrea decided to take BEWD to introduce him to the world of web development and he hacked his way into a new career.

Continue reading

Obama Becomes First President To Write Code

By

President Obama with pupil Adrianna Mitchell at the Hour of Code event

President Obama with student Adrianna Mitchell at the Hour of Code event courtesy of Getty Images.

Last year, President Obama encouraged America to learn more about computer science, and this year he’s putting his money where his mouth is. In honor of Computer Science Education Week, President Obama had approximately 30 middle-school-aged students from Brooklyn, NY, and Newark, NJ, join him at the White House to get online and participate in an “Hour of Code.”

Continue reading

4 Skills You Need to Get Promoted as a Marketer

By

marketing skills

It’s a great time to be a marketer. That’s because the tech industry is undergoing a major paradigm shift, in which data has become a top priority. Marketers have assumed responsibility for connecting their companies’ core business arms — sales, product, engineering, IT, and analytics. Marketers are no longer limited to support and brand-building functions. Instead, they’re implementing programs to drive revenue. 

As a marketer, you’re in an unparalleled position to drive significant value to your organization. Not to mention, the solutions that you introduce are likely to be completely out of the box. As the business ecosystem becomes increasingly data-driven, there is significant opportunity to introduce new, creative solutions. In other words, it’s up to you to define your own career trajectory — and roadmap for getting promoted.

Continue reading

The 3 Marketing Skills that Every Entrepreneur Should Have

By

Marketing essentials for entrepreneurs

As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.

The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.

Continue reading

The Power of Mentoring in the Workplace

By

project runway finale char

Mentors are clearly fabulous: Tim Gunn with Project Runway Season 13 finalist Char Glover. Photo courtesy of Lifetime.

It has been said that there is no such thing as bad publicity. This may be true but lately, mentoring has received a bit of an unfairly negative rap. First there was Sheryl Sandberg’s bestselling book Lean In advising women to never ask anyone to be your mentor, then came the book by economist Sylvia Ann Hewlett proclaiming we should forget mentors and find sponsors instead.

While it may not sell as many books, mentoring has been an overwhelming success story for corporate hirers. At least 70% of Fortune 500 companies have adopted formal mentoring programs and, according to one survey by Robert Half International, 94% of U.S. executives say that having a mentor is important for professionals starting out. Companies large and small understand that mentoring is a powerful tool for encouraging diversity and inclusion, and making people feel more successful and gratified in their jobs. If your startup is considering a mentoring program, ignore the hype and focus on the benefits of mentoring.

Continue reading

A Napkin-Level View of Data Modeling

By

business plan on a napkin

Groupon’s original business plan. Image source: Amanda Peyton (via The Point blog)

If you work in digital, you have met them. The data people. You know, the ones who can see level upon level of digital data unfolding in their mind’s eye? The Beautiful Mind types who have the ability to create an almost three-dimensional Excel spreadsheet? Perhaps you are one of these people, and this stuff comes naturally to you. For the rest of us non-data thinkers, creating a digital map on paper is a skill. It’s known as data modeling.

The idea of a data model is to create an overview of a digital project that all invested parties can access, understand, and use to do their jobs. Whether you are a data specialist, an agile whiz, or just a content strategist who studied James Joyce in college and doesn’t inherently think in data bytes, if you work in digital, you will probably have to create a model.

Continue reading

5 Ways to Follow Up After a Job Interview

By

Interview follow up image

Landed an interview? Congrats! Dedicated time to research the role and prepare questions to ask your interviewer? Smart! Assuming they will let you know what happens next? Wrong.

Following up after your meeting matters almost as much as the actual interview, and yet many people opt to do nothing for fear of making the wrong move.

But doing nothing is the wrong move because it increases your chances of being forgotten. With the right tactics, you will stay top of mind, and impress the hiring manager.

These 5 tips will help you follow up tactfully and effectively after your next interview:

Continue reading