6 Careers That Involve UX (Whether They Know it or Not)



User experience is an interdisciplinary field in its own right, but the concepts, tools, and techniques used by UX designers trickle into neighboring professions as well. Understanding the core concepts of user experience can help improve your work in a variety of  careers from web development to marketing and design.

Let’s take a look at a range of careers that involve and/or are affected by user experience.

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Give Back This Season by Supporting Opportunity Fund Fellows


Since it’s inaugural year in 2012, #GivingTuesday has grown to encompass over 30,000 organizations around the globe that participate in a movement centered around generosity and gratitude.

This #GivingTuesday, we’re highlighting our mission to empower a global community to pursue work they love by opening up our Opportunity Fund to donors of all sizes. Opportunity Fund is General Assembly’s philanthropic fellowship program which allows individuals from underrepresented communities—with a special focus on women, people of color, opportunity youth, and veterans—to access our immersive courses, at no cost, and help prepare for jobs as junior-level web developers and UX designers.

Our Opportunity Fund fellows have transformative experiences and we’ve partnered with NationSwell to share one of those stories. This documentary follows Lyn, an early Opportunity Fund recipient who took full advantage of the scholarship to change her family’s life and give back to her community.

We’re incredibly grateful that we’ve been able to award more than 100 fellowships through our Opportunity Fund, thanks to the generous support of benefactors like AT&T, Capital One, and McDonald’s. That’s 100 individuals, who like Lyn, might not have otherwise pursued skills in technology. Lyn’s experience is only one of many amazing stories of transformation and we’re excited to continue to increase access to education opportunities and support a diverse talent pipeline.

Donate here to make a tax-deductible contribution to help the next generation of Opportunity Fund fellows. We’ll will match every dollar donated to underwrite the cost of more fellowships for the future leaders in technology and design.

Thank you for your support!


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5 Hard Things You Have To Do When You Redesign



Members of the Buster team mapping out their redesign. Photo by Adam Brodowski.

We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our thinking about the business we’re growing. Rethinking our product was both cathartic and grueling. Here are the hardest things we had to do to make it happen.

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From Irish Dancer to UX Designer


carlyephoto (1)As a Humanities major, Carlye Cunniff was always interested in people. But as an Irish dancer, she knew it would be tough to transition straight into a new role in a digital field.

Earlier this year, Cunniff realized she needed a change from running the dance company she founded. Unsure of where to start, but knowing she wanted to learn more about the tech world, she enrolled in GA’s HTML, CSS & Web Design Circuit, an online course designed to teach proficiency in HTML, CSS and Visual Design. After graduating she took the User Experience Design Immersive program in Seattle. She now works as a full-time consultant with The Creative Group—currently on contract at Amazon.
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8 Personality Traits of Every Successful Startup Founder



A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five of them failed. In that time, I’ve learned from experience what it takes to be a startup founder. 

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“Hacking the Human Experience” with the Co-founder of Elm


Elm - Mia and Elissa

Mia Pokriefka enrolled in User Experience Design in January 2014 at General Assembly’s Los Angeles campus. Before long, she was able to combine her passion for serving and empowering people with her newly-learned UX skills into a site called Elm. Together with her best friend, Elissa, and a former classmate, Amanda, Mia is building her own company. Elm teaches everyone the skills you need for life based on other people’s shared experiences.  Continue reading

Building a Design-Centric Culture with UXPin’s Marcin Treder


Photo Source: Innovators Under 35, MIT Review

Photo Source: Innovators Under 35, MIT Review.

More and more engineering-focused companies are trying to become design-centric. But wanting a design culture isn’t the same as creating one. It isn’t as simple as saying, “Just use design thinking.”

Companies of all sizes are realizing that software is fundamental to business and design-thinking is the tool that leads to better software. In a time when design strategy and user experience are one in the same, companies are working to become more design-centric.

The move towards design-centric cultures is not always an easy or a straight path. While there is definitely risk involved in making a priority shift, design is emerging at the forefront of many business models.

Marcin Treder, CEO of user experience design platform UXPin, knows a thing or two about creating a design culture. In conjunction with our live stream at General Assembly, Treder took some time to answer our pressing questions about building design-centric cultures.
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How to Generate 625 Email Subscribers in 5 Days with One Guest Post



As a content marketer by trade, two of my core business goals are without a doubt, increasing the size of my email list and driving more revenue into my business.

Building an audience from scratch can be a serious challenge, and it helps if you understand exactly where your ideal customers are spending their time online. That way, you can target other sites that you should be publishing content on, and over time—make their audience your audience. If you’re creating valuable content, you’ll be in a great position to add value to these other websites by offering to guest post. It’s a win-win for both the publisher and your business.

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4 Common Coding Interview Mistakes (And How To Avoid Them!)



Interviewing for a software engineering position isn’t like interviewing for most other jobs. Companies usually ask you to write code at a whiteboard, on the spot, while your interviewer watches. It’s hard. Even excellent engineers often struggle to perform.

But you can learn how to beat the coding interview. How? Well, you could spend hours and hours practicing, making lots of mistakes, and slowly learning strategies for fixing those mistakes . . . or someone could just tell you the mistakes you’re going to make and how to fix them.

Let’s do that. Here are the four most common coding interview mistakes, and how to fix them.

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