There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric rise of the most popular social media platforms. Your customers may or may not check their social media accounts during the day, but business email remains the go-to choice for communication.
One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s block at least once.
Well, no more for those of us who blog for our brand! Here are a dozen different ways to help you establish regular topics that you can count on for keeping your blog fresh, relevant, and compelling to your readers.
For more on starting a blog for your brand, check out the first post from this series.
It’s hard to pinpoint exactly what tech billionaire Peter Thiel is most famous for. Co-founding PayPal with Max Levchin? Launching Clarium Capital or Palantir Technologies? Early-stage investments in notable startups like Facebook, LinkedIn, and Tesla? Or perhaps it’s his contrarian views on education, science, and technology.
No matter which of his accomplishments you deem most note-worthy — they have certainly solidified Thiel as one of the greatest entrepreneurs, venture capitalists, and original thinkers of our time.
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many, and include the following:
- Not enough time
- Can’t write well enough
- Not enough content
- Don’t see the advantages
These are valid points that anyone can make; however, the biggest obstacle I’ve seen in those who “get” content marketing and really understand that the need to blog is this: they just don’t know where to start. To help everyone overcome that obstacle, here’s a step by step plan to get you started blogging regularly, consistently, and effectively.
Entrepreneurial narratives are everywhere. From executive education classes to TED to General Assembly’s own enterprise programs, it’s not difficult to find the story of a successful entrepreneur in almost any industry. These stories inspire not just aspiring founders, but also innovators within Fortune 500 companies and creative agencies.
So you landed your dream job at an up-and-coming startup. Time to pop that champagne, call your mom, and brag on Facebook. Done? Nice job.
Now that you’ve completed these celebratory procedures, it’s time to get down to business and prepare to crush it in your new role. Working at a startup is very different from a regular office job — but keep a few guiding principles in mind, and you’ll not only succeed, but excel in your new environment.
When Gartner shared its top tech trends for 2015, we learned that the number of Chief Digital Officer and Chief Data Officer roles have doubled since last year – and are expected to double again. As one might imagine, this will rock the c-suite’s world:
- 75% of IT execs say they need to change their leadership style within the next three years;
- By 2017, 50% of total IT spending will occur outside of IT;
- Also by 2017, 70% of successful business models will be deliberately unstable
In short: Silo-ed roles are out, blended skills are in. As more businesses use data to scale, employees must be agile enough to switch tactics on a dime. Gartner says, “This holistic approach blending business model, processes, technology and people will fuel digital business success.”
There’s a reason product managers (PMs) are called “mini-CEOs.” They must drive an idea from start to finish. This road from conception to user acquisition is fraught with red lights, stop signs, and detours – so PMs need all the support they can get.
The right blogs can be a PM’s best friend — and these seven will get you started.
On national hug day – yes, there is such a thing, it seems appropriate to visit the touchy subject of invading a colleague’s personal space.
Conflicts at work not only mess with our heads but also our immune systems —making us easy targets for infections during these stressful times. Researchers have accumulated substantial evidence to back this theory (increased stress= increased risk to your immune system).
At the same time, they have found that people who feel supported during periods of strain are protected from its negative impact on health.
And yet, what behaviors demonstrate care and concern? Dear huggers, you may be onto something.
2014 was a bad year for paper. When CareerCast released its list of the year’s most endangered jobs last June, it was clear that tech advancements were (at least partially) to blame. Newspaper reporters face growth prospects of -13%, while printing workers face job “growth” of -5%.
But for those who can build apps and websites, the future looks grand. The U.S. Bureau of Labor Statistics says that from 2012-2022, web developers have projected job growth of 20% – “faster than average for all occupations.” And your entrepreneurial spirit is in luck – a quarter of all web developers were self employed in 2012, earning an average of $30.05 per hour.
If you love to solve tough problems, can think systemically, and break complex ideas into solvable stages, web development could be your dream career. How can you tell if the work is for you?
Check out these apps to help you test the waters: