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Facebook’s Sheryl Sandberg: Lessons on Leading a High-Growth Business

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Facebook COO Sheryl Sandberg talks leadership lessons with Reid Hoffman on the Masters of Scale podcast. Photo by Jacqui Ipp.

Leading a high-growth company and scaling it into a tech empire involves working through countless challenges: You need to constantly innovate, adapt with the economy, navigate relationships with executives, evolve your team, and more. Sheryl Sandberg knows this experience intimately, from her time as Google’s VP of global online sales and operations — during which she scaled the company’s online sales team from four to 4,000, driving two-thirds of the company’s revenue — through her past nine years as Facebook’s chief operating officer.

To get to where she — and Facebook — is today, Sandberg has learned hard leadership lessons about growing a team and a company.

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A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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